As editor for The Publishing Group, Shelly edits the monthly subscriber magazine Tax Confidential
. This is a magazine aimed at anyone wishing to safely streamline their tax bills – from high net worth individuals to professionals to small business owners. She also writes for Guides and Brochures, developing guides and articles to generate leads for clients.
Prior to working for TPG Shelly worked at Lloyd’s of London, editing the quarterly magazine – Market – and launched a new-look format for the publication. She also commissioned and edited news and features for the Lloyds.com news centre. She was responsible for running email marketing campaigns and other digital communications projects, collaborating with IT and other stakeholders.
Shelly also managed marketing activity for Ladybird and BBC Children’s Book titles at Penguin, writing copy for advertorials, designing banners for websites and developing point of sale materials to support in-store campaigns.