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TPG to attend TFM&A Event

Fuel for Modern Marketing Minds.

Here at TPG we’re gearing up for a packed week of TFM&A, that’s Technology for Marketing and Advertising, at the UK’s largest multi-channel marketing, media and advertising event. The event is being held in Earls Court, London, on the 25th and 26th February and boasts attendance of  over 11,000 industry professionals from leading companies.   The event hosts material for every sector imaginable, from investment and asset management

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Mobile Gambling

TPG Life

As Juniper research reveals a giant surge in mobile and tablet gambling and predict a $62bn increase by 2018; I ponder how I would be, should I feel that itchy gambling feeling.

I will compare it to the tingling hankering I get for a chocolate hobnob. There are plenty of times I could eat 1, 2 or even 3 chocolate hobnobs whilst at work. What prevents me from becoming the size of a house is the distance between myself and the corner shop that sells them. Even if I make it to the dreaded corner shop, a pack of nuts usually screams sense at me from the counter and I revert

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Net-a-Porter break the publishing mould

Net-a-Porter break the publishing mould

Vogue has a new rival in the form of Net-A-Porter’s new venture; a luxury, glossy, 248 page magazine newly titled “Porter”. Porter is hoping to revolutionise the publishing world as the first “shoppable” magazine.

Thanks to the magazine’s new technology Net-a-Porter is giving customers the opportunity to buy directly from Net-A-Porter.com. Using image-recognition software, readers can use either use their smartphones to scan the page, or click on an image via a digital edition. This disruption to the existing publishing model will offer new ways for luxury brands to reach consumers as brands buying ads are handed digital and print as well as the ecommerce links that enable shoppers to buy direct from the magazine.

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The Apple doesn’t fall far from the fame.

As Apple Mac recently turned thirty, we think it’s important to look at the iconic leaders who have helped push Apple to become one of the leaders of the digital age. Obviously we have to pay homage to the great Steve Jobs for his unique approach and dedication to the Apple product…but hang on? Which other figures have been affiliated with Apple?

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An absolute abundance of leaders and great minds have been involved in Apple campaigns since 1984. Let’s take a walk down Mac lane.

In 1983 when Jobs heard the proposal for the 1984 advert he was sold. It is said that he wanted the world to see their way out of the control of IBM computers and break free into the revolutionary world of Apple Mac. At the time IBM already had the nickname ‘Big Blue’, so to parallel this with ‘Big Brother’ was too much of sweet opportunity for Jobs and his Marketing team to pass up. With the direction of Ridley Scott and the discus thrower Anya Major playing the strong revolutionary leader in the ad, it was an immediate triumph and a turnaround for the computer company.

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One must act in painting as in life, directly.

Pablo Picasso.

Copycat Birds?

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Here we pose a question that marketers and innovators front around their inspired boardroom tables everyday: How can new trademarks spark originality and uniqueness without being a longstanding, familiar or existing brand? TPG investigates.

The latest case of alleged copycat branding has been launched by the popular clothing brand Jack Wills against the established department store, House of Fraser.

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TPG’s Man of the Month.

Penguin have recently published Simon Sinek’s new book: ‘Leaders eat Last’. Tech City News are also hosting a dinner with him next week so we thought we’d remind you of his ever popular TED Talk and send you into the weekend with an inspirational quote from the man himself.

People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe

Simon Sinek,
Start with Why: How Great Leaders Inspire Everyone to Take Action

TPG Life

Asia leads the APPathon.

Who’s on the ball when it comes to the App game? TPG investigates.

Mobile use has rocketed through the proverbial roof in recent years, it was revealed in a study by Datsimo (December 2013) that China reigned as leader in the Smartphone market and newly-emerging mobile software has been pulling in the pacific punters.

The Distimo report found that Asia is the most profitable app market on the planet. Smart phones and tablets are taking the continent by storm and the App market has peaked in the dragon state.

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Amazon will ship your purchase…before you even buy it?

As anyone that has ever logged in to their Facebook and looked at their ad column knows, every brand worth their salt is targeting its consumers through a bevy of digital trackers; internet history, cookies, Facebook, Google, email and texts; you name it, marketers know what you like and we use any of our arsenal of weapons to target, personalise and geo-target our marketing efforts. For example Tesco have been predicting shopper behaviour for years. They alter their supply orders by using a combination of climate data and scanner data to pre-empt a spike in demand for certain food items. They have done this through collating reams of data on past weather VS buying patterns and have created a reliable model for future purchases.

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