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TPG to attend TFM&A Event

Fuel for Modern Marketing Minds.

Here at TPG we’re gearing up for a packed week of TFM&A, that’s Technology for Marketing and Advertising, at the UK’s largest multi-channel marketing, media and advertising event. The event is being held in Earls Court, London, on the 25th and 26th February and boasts attendance of  over 11,000 industry professionals from leading companies.   The event hosts material for every sector imaginable, from investment and asset management

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Mobile Gambling

TPG Life

As Juniper research reveals a giant surge in mobile and tablet gambling and predict a $62bn increase by 2018; I ponder how I would be, should I feel that itchy gambling feeling.

I will compare it to the tingling hankering I get for a chocolate hobnob. There are plenty of times I could eat 1, 2 or even 3 chocolate hobnobs whilst at work. What prevents me from becoming the size of a house is the distance between myself and the corner shop that sells them. Even if I make it to the dreaded corner shop, a pack of nuts usually screams sense at me from the counter and I revert

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Net-a-Porter break the publishing mould

Net-a-Porter break the publishing mould

Vogue has a new rival in the form of Net-A-Porter’s new venture; a luxury, glossy, 248 page magazine newly titled “Porter”. Porter is hoping to revolutionise the publishing world as the first “shoppable” magazine.

Thanks to the magazine’s new technology Net-a-Porter is giving customers the opportunity to buy directly from Net-A-Porter.com. Using image-recognition software, readers can use either use their smartphones to scan the page, or click on an image via a digital edition. This disruption to the existing publishing model will offer new ways for luxury brands to reach consumers as brands buying ads are handed digital and print as well as the ecommerce links that enable shoppers to buy direct from the magazine.

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The Apple doesn’t fall far from the fame.

As Apple Mac recently turned thirty, we think it’s important to look at the iconic leaders who have helped push Apple to become one of the leaders of the digital age. Obviously we have to pay homage to the great Steve Jobs for his unique approach and dedication to the Apple product…but hang on? Which other figures have been affiliated with Apple?

apple_macintosh

An absolute abundance of leaders and great minds have been involved in Apple campaigns since 1984. Let’s take a walk down Mac lane.

In 1983 when Jobs heard the proposal for the 1984 advert he was sold. It is said that he wanted the world to see their way out of the control of IBM computers and break free into the revolutionary world of Apple Mac. At the time IBM already had the nickname ‘Big Blue’, so to parallel this with ‘Big Brother’ was too much of sweet opportunity for Jobs and his Marketing team to pass up. With the direction of Ridley Scott and the discus thrower Anya Major playing the strong revolutionary leader in the ad, it was an immediate triumph and a turnaround for the computer company.

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Copycat Birds?

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Here we pose a question that marketers and innovators front around their inspired boardroom tables everyday: How can new trademarks spark originality and uniqueness without being a longstanding, familiar or existing brand? TPG investigates.

The latest case of alleged copycat branding has been launched by the popular clothing brand Jack Wills against the established department store, House of Fraser.

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WhatsApp doc?

How has WhatsApp wooed nations?

WhatsApp subscription has doubled in punters in under a year. From 200million in April 2013 to 430 million (and counting) active users to date. WhatsApp have out done themselves in the market place by creating versions of the App for: Android, iOS, Blackberry and Symbian.

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TPG Life

Confide in your smart phone?

On the 8th of January 2014, Jon Brod (AOL) and Howard Lerman (Yext) introduced their new App, Confide. The app works on the same principal as Snapchat, but instead of sending images, we can send text. Much like Facebook’s corporate sister (LinkedIn) this app is concerned with the business world of instant messaging and communication.

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TPG Life

TPG festivities.

Here at TPG we have just celebrated our most successful year to date with an early, but very festive Christmas party. We dressed up to the nines, and marched in our droves to Beach Blanket Babylon, Shoreditch, to revel in the growth and achievements of 2013.

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