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TPG to attend TFM&A Event

Fuel for Modern Marketing Minds.

Here at TPG we’re gearing up for a packed week of TFM&A, that’s Technology for Marketing and Advertising, at the UK’s largest multi-channel marketing, media and advertising event. The event is being held in Earls Court, London, on the 25th and 26th February and boasts attendance of  over 11,000 industry professionals from leading companies.   The event hosts material for every sector imaginable, from investment and asset management

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Happy Valentines – “Dumb Ways to Die” style

Dumb Ways to Die – Valentines Special

Fifteen months and 71 million YouTube views after launch McCann

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Mobile Gambling

TPG Life

As Juniper research reveals a giant surge in mobile and tablet gambling and predict a $62bn increase by 2018; I ponder how I would be, should I feel that itchy gambling feeling.

I will compare it to the tingling hankering I get for a chocolate hobnob. There are plenty of times I could eat 1, 2 or even 3 chocolate hobnobs whilst at work. What prevents me from becoming the size of a house is the distance between myself and the corner shop that sells them. Even if I make it to the dreaded corner shop, a pack of nuts usually screams sense at me from the counter and I revert

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The Apple doesn’t fall far from the fame.

As Apple Mac recently turned thirty, we think it’s important to look at the iconic leaders who have helped push Apple to become one of the leaders of the digital age. Obviously we have to pay homage to the great Steve Jobs for his unique approach and dedication to the Apple product…but hang on? Which other figures have been affiliated with Apple?

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An absolute abundance of leaders and great minds have been involved in Apple campaigns since 1984. Let’s take a walk down Mac lane.

In 1983 when Jobs heard the proposal for the 1984 advert he was sold. It is said that he wanted the world to see their way out of the control of IBM computers and break free into the revolutionary world of Apple Mac. At the time IBM already had the nickname ‘Big Blue’, so to parallel this with ‘Big Brother’ was too much of sweet opportunity for Jobs and his Marketing team to pass up. With the direction of Ridley Scott and the discus thrower Anya Major playing the strong revolutionary leader in the ad, it was an immediate triumph and a turnaround for the computer company.

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Copycat Birds?

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Here we pose a question that marketers and innovators front around their inspired boardroom tables everyday: How can new trademarks spark originality and uniqueness without being a longstanding, familiar or existing brand? TPG investigates.

The latest case of alleged copycat branding has been launched by the popular clothing brand Jack Wills against the established department store, House of Fraser.

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TPG’s Man of the Month.

Penguin have recently published Simon Sinek’s new book: ‘Leaders eat Last’. Tech City News are also hosting a dinner with him next week so we thought we’d remind you of his ever popular TED Talk and send you into the weekend with an inspirational quote from the man himself.

People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe

Simon Sinek,
Start with Why: How Great Leaders Inspire Everyone to Take Action

Direct Response…where did it all start?

As a direct response agency ( our TPG Media arm), we felt the need to find out where our business started and by who?

Obviously, it’s impossible to put our finger on which company coined the Direct Response Method, but over the years it is interesting to observe the domino effect which has revolutionised the marketing world. Here we take a trip down corporate memory lane to discover who the pioneers of direct response might have been.

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WhatsApp doc?

How has WhatsApp wooed nations?

WhatsApp subscription has doubled in punters in under a year. From 200million in April 2013 to 430 million (and counting) active users to date. WhatsApp have out done themselves in the market place by creating versions of the App for: Android, iOS, Blackberry and Symbian.

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What makes TPG a cut above the rest?

The face of the commercial world has changed. In fact, there has been a total shift in its infrastructure. With the rise of social media and web forums staging a coup on face to face business, we have designed a way to move forwards with the progression of technology in the virtual world. We have done all this, and we still manage to keep our interactions personal and tailored to suit our clients. How? We are a one-stop -shop for your publishing and media needs.

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